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Caesars is additionally offering $50 tickets for Josh Groban and Tim McGraw, $30 seats for Jeff Dunham, and 20-25% discounts on the High Roller Observation Wheel, Fly LINQ Zipline, and Eiffel Tower Viewing Deck.
“A great Vegas trip is about making the most of everything the city has to offer,” said Sean McBurney, chief commercial officer and regional president of Caesars Entertainment. “Whether that’s staying at an iconic resort, seeing a headliner, or taking in panoramic views from the High Roller, these offers bring together some of Las Vegas’ most memorable experiences at an exceptional value.”
To sweeten the deal, Caesars is serving complimentary daily breakfast for visitors staying at Caesars Palace, Paris, and The Vanderpump Hotel. Stays at the Flamingo and LINQ are given $50 daily food and beverage credit.
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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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For all the hoopla surrounding prediction markets and expectations that the industry will eat away at sportsbooks’ NFL handle this season, the old guard industry is expected to control nearly 80% of pro football wagers this year.
Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.
Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.