Ice Valley

What is Ice Valley?

our new event-themed slot with the Plus Coin mechanic

The release also underlines how the studio is scaling. The new game becomes part of a portfolio of more than 200 classic online slots built on transparent mechanics, quality mathematics, and well-balanced gameplay. That count marks steady growth for a provider that was founded in 2021 and now leans on volume and reliability as its core pitch.

Distribution reinforces why the recurring format matters commercially. 1spin4win’s content is available through a growing network of more than 1,000 casino partners worldwide, including 1xBet and RocketPlay.

How to play Ice Valley

A new report commissioned by Euromat, and produced by Regulus Partners and Helios, has estimated that Europe’s black market has sustained a compound annual growth rate of 18% between 2019 and 2026, and will be worth up to €13 billion by the end of the year.

Entain said it had requested meetings with government officials to present its concerns directly and facilitate engagement between ministers and frontline shop staff before final budget decisions are made.

Alongside its warning on MGD, Entain revealed it had embarked upon a consultation process that may lead to the reduction of around 400 customer care roles from its 2,000-strong UK team. 

How to play Ice Valley

One of the operator’s most significant challenges is the increase in gambling tax enforced over recent years. Petra has been particularly vocal about this and the company’s profitability has taken a reasonable hit, since the first tax increase to 34.2% of GGR came into effect on 1 January 2025.

Holland Casino now pays 37.8% of GGR to the state, as per the additional increase in 2026, but with labour tax on top the business pays around 52% before they can look at their base running costs. It is not a small burden by any stretch of the imagination, so it is heartening to see the business doing well despite the tightening tax burden.

With such a significant rise in tax, you would forgive the company for cutting wherever possible, but Petra says they have made it work by maximising efficiency, restructuring, and maintaining their offering so the customer doesn’t notice that anything has changed.