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How to play Magic Forest
Entain has once again called upon the UK government to immediately ban sports sponsorship deals involving unlicensed gambling operators.
In a press release on Friday, Ladbrokes and Coral owner Entain urged the government to “close the loophole without delay” in response to a Department for Culture, Media and Sport consultation on the matter.
The second consultation, which ran from 15 July to 9 September, followed an initial review in February.
What is Magic Forest?
Sheffield United vs. Liverpool (7.15pm GMT kick-off)
Our tip: Both teams to score (19/20)
Everton vs. Southampton (8pm GMT kick-off)
About Magic Forest
The two companies began collaborating in November 2025. As part of the deal, Polymarket provided data for a dedicated prediction market section on Yahoo Finance. The feature provided market-based probabilities of economic, political, and financial developments alongside Yahoo Finance content.
The Yahoo Finance prediction market section was taken out in April. The companies have now confirmed that the larger deal is also off, as reported by Bloomberg.
Yahoo said Polymarket is still an advertising partner and suggested the two could collaborate on other projects in the future. Polymarket has not provided any public explanation for the end of the data partnership.