Gamblelicious

About Gamblelicious

The 2026 tournament demonstrated why Kambi believes this total integration of AI is necessary. Sportsbooks are no longer built primarily around match results and traditional pre-match markets. Bettors increasingly expect to construct wagers around individual players and specific moments within a game.

The number of Bet Builder bets on the 2026 World Cup doubled compared to the 2022 tournament, with the increase particularly pronounced in-play, where seven times as many live Bet Builders were placed. They accounted for 22% of all live bets, compared with just 3% four years earlier.

‘Meeting these modern expectations through manual trading is no longer realistic at scale’

About Gamblelicious

In 2009, despite having relinquished any active role in the online gambling industry years earlier, I launched CalvinAyre.com due to my dissatisfaction with the news sites that then dominated discussion of the gaming sector. I found their coverage too deferential to the established giants of the day and too oblivious of the changes I saw looming on the horizon.

I didn’t invent online gambling, but I saw its potential early enough to help shape the industry in ways that allowed it to emerge from the shadows into the mainstream.

For those who came looking for archived CalvinAyre.com gambling articles, they live on [here]. For those looking to learn more about the endless possibilities of BSV – including how it will impact the gambling industry – I encourage you to visit [CoinGeek.com] and join me on my next great adventure.

What is Gamblelicious?

AC Milan vs. Red Star Belgrade (Agg 2-2) (8pm GMT kick-off)

PSV Eindhoven vs. Olympiakos (Agg 2-4) (8pm GMT kick-off)

Roma vs. Sporting Braga (Agg 2-0) (8pm GMT kick-off)