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Entain highlighted that 11 of 20 Premier League clubs currently hold sponsorship or advertising arrangements with gambling operators lacking a Gambling Commission license—up from government estimates of eight clubs during the 2025/26 season.
“The government made clear in February that it would bring in a ban and it should do so immediately,” said Entain CEO Stella David, noting that clubs entering new agreements had already been warned. “Inconvenience is not an excuse for inaction.”
Entain cited third-party analysis forecasting that bets placed by UK consumers with unlicensed operators could skyrocket from £17 billion ($22.8 billion) in 2025 to more than £33 billion ($44.2 billion) by 2028 if left unchecked.
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“Tackling illegal gambling requires joint responsibility from banks, payment providers and hosting services who facilitate these platforms.”
The lottery operator also criticised government proposals for a blanket advertising ban on licensed online gambling providers in June. It argued such restrictions could inadvertently drive more players towards unregulated, illegal platforms.
According to Nederlandse Loterij, illegal operators currently control approximately half of the Dutch online gambling market and account for roughly 95% of online gambling advertisements, frequently masquerading as licensed providers.
How to play Pandoras Treasure
How is this insanity even happening?
The good news is that the only way lockdowns can continue is if they can be funded through more debt. And that is about to end. What happens then, is a different world. A new world.
Hopefully it will be a better one. It’s up to each and every one of us to make it better, once all this mess is cleared out for good, along with all the considerable collateral damage.